Last year Aamir Khan literally stormed the box office with his mega release Ghajini. And the actor is planning to better it with his new film 3 Idiots. Set to open over the Christmas weekend, Aamir and the distributors of 3 Idiots are planning to release over 4000 prints for the film. This would by far be the widest release ever for a Bollywood film and almost twice the number of prints for other blockbusters.
Apparently the film will open on Wednesday evening itself to make the most of the holidays ahead. A source from the corporate house backing the film said, “The idea is to more than double our investment in those four-five days. There is tremendous curiosity around 3 Idiots – so no one should return disappointed from the theatres without a ticket.
“Keeping the market scenario in mind, the makers have not oversold the film but are equally confident about the huge returns 3 Idiots is directed by Raj Kumar Hirani of Munnabhai MBBS fame. For Aamir it would be a chance to repeat the Christmas success of Taare Zameen Par and Ghajini.
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