I don’t want to be Brand ambassador for causes: Shah Rukh

Monday, August 3, 2009

Shah Rukh Khan is back in his hometown of yore, and is feeling quite at ease in the crisp, drier environment of Delhi. While contemporary stars are struggling to have their voices heard or to find a balance between stardom and lawfulness, SRK has no difficulty balancing the various facets of his life, and that also with quite a high rate of success – thanks to his diplomacy and political correctness. So, when the topic of causes for stars and people in general was raised, he did not shy away from the issue.

With the number of social cases are at a rise in the glamorous world (Emraan Hashmi and Shiney Ahuja), it gets beguilingly easy to slip into the role of a representative for a cause, especially for a popular star as articulate as Shah Rukh.

However, Shah Rukh side-stepped the issue with admirable diplomacy. Talking to a news daily recently, he said, “No no, I’m just a capitalist, happy-go-lucky, dumb star! I’m happier playing that role because otherwise what I say can be misused, misconstrued, unless the platforms decide to take a side.”

Making his position very clear, he added, “When I talk about things like this, and then I am misconstrued, I am disturbed about it. I say, chhodo yaar, yeh side nahin le rahe hain, and then I realise I am in some way becoming a brand ambassador for these causes and debates. I don’t want to be a brand ambassador for this! Unless I choose to sell a car, I don’t need to be its brand ambassador, do I?”

Not at all King Khan, you are a brand just being yourself!

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