Wanna buy Kareena?

Friday, January 8, 2010

Kareena Kapoor has finally firmed up plans for launching her signature global clothing line later this year. DNA had earlier broken the news that she was in talks with top international design houses for the same. It is now learned that her label will travel to Europe and the US; India will mostly have her pret line up for grabs in select outlets.

Brand equity analysts say this would only bolster her position as a global brand. Kareena says, “I have the plans in place. I just have to execute them. The line will be high-end, very rich and something that suits the taste of global buyers since I will look at having great business in US and Europe. I like to experiment with my looks. I like to wear new things and I have kept myself updated. My line will be fresh but will reflect my style.”

Kareena has shown she can effortlessly pull off traditional Indian ethnic wear as well as look drop-dead -gorgeous in Western chic. A style icon in her own right, Kareena says she doesn’t like being called a diva.

“I think everyone can relate to me. If I can look sexy, I can also look like a girl-next-door. I think because of this I have got films that have explored both these sides of my personality. I don’t like being called a diva. That’s not me. I think because of this image I have also got the brands that I have. I have a great mix of mass-based as well as high-end luxury products that I endorse. My style has always been relaxed and confident. Every girl should wear what she feels she looks best in. That actually set trends,” she says.
Ask her with a global brand positioning will she sign on some Hollywood movies and she shoots off, “If an interesting movie comes my way, I will always take it up no matter what the language is.”

And what is Kareena’s take on male actors in Bollywood being paid much more than female actors?

“It is a harsh truth but cinema across the world is a male-dominated industry. Even today, Bollywood films are made keeping the hero in mind. Very few films like Jab We Met are attempted because the prejudice is that women-centric movies don’t work. People like to go and see the heroes saving the situation rather than heroines and so they naturally become bigger brands,” she ends.

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